Top 5 Beauty Retail Apps on iOS in Austria - Q1 2024

In Q1 2024, the top 5 beauty retail apps on the iOS platform in Austria exhibited diverse performance trends. Here’s a closer look at the weekly downloads and active user metrics for each app, based on data from Sensor Tower.

SEPHORA - Maquillage, Parfum experienced a noticeable decline in weekly downloads, starting at around 6.7K in late January and dropping to approximately 1.6K by the end of March. However, the app’s weekly active users displayed a more stable trend, starting at 4.2K in late January and reaching 5K by the end of the quarter.

Douglas - Parfüm & Kosmetik maintained a fairly consistent download rate throughout the quarter, with numbers fluctuating between 1.2K and 2K. The app’s weekly active users saw a slight decline from 8.9K at the beginning of January to 8.5K by the end of March.

Notino: profumi e cosmetici showed a significant spike in weekly downloads towards the end of March, peaking at 3.2K. Weekly active users also reflected an upward trend, starting at 6.4K in early January and reaching 9K by the end of the quarter.

flaconi had a varied performance in weekly downloads, with a notable peak of 1.1K in mid-February but falling to 385 by the end of March. The app’s weekly active users saw a high of 6.6K in early March but dropped to 4.8K by the end of the quarter.

The older version of Sephora showed a stark decline in weekly downloads, starting at 1.3K in early January and hitting just 34 by mid-February. Despite this, the app’s weekly active users remained relatively stable, fluctuating around 6K to 7.7K throughout the quarter.

For more detailed insights and analytics, visit Sensor Tower.